Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots standing, both in an academic sense and from a managerial.
download Brand Mascots: And Other Marketing Animals pdf free
Stephen Brown, Sharon Ponsonby-McCabe Brand Mascots: And Other Marketing Animals free
Brand Mascots: And Other Marketing Animals book
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